dodge durango ad 'A'

In the advertisement of the Dodge Durango, I disagree with the attempt at pursuing “the rising number of female car buyers.” the manly essence of Dodge’s slogan “grab life by the horns,” the slogan “It’s a big fat juicy cheeseburger in a land of tofu,” and the statement :this baby carries around chunks of those wimpy wanna-bes in its tail pipe” does not in any way entice a female market.
Most women do not care for the size of an engine or how much a car can tow. They do not necessarily want big fat juicy cheeseburgers or think they may even taste that good. This add is not at all appealing to the feminine side of the equation and only offers enticement to masculine and testosterone-filled citizens. Marketers normally base their target market on who typically buys their products; in this case, women. The fact that Dodge’s add does not appeal to women demonstrates a failure at capturing the attention of the most likely consumers. If women, more so than men, make up a target market, why not focus the attention on them? It is a poor marketing strategy in that the advertisers did not manipulate the majority of consumers, who would in effect, provide more sales to the company.
In the photo, it shows a man and a woman driving in a new Dodge Durango. In this photo, it shows the woman clutching to her seatbelt, possibly in fear. This is not a good image. The woman looks distressed while the man is cooly relaxed as he drives his new ‘baby’ over a bridge. In the instance of a male target market being the motivation for this advertisement, the ad is a success. However, it is not wise to base your target market on anything other than those who make up the majority of the sales, i.e. women! Therefore, this advertisement is an utter failure for it does not appeal to female buyers, yet appeals to men; who make up the minority of the sales.